https://mcp.creatorland.com/mcpHow outreach works
Most creator-data tools stop at the list. Creatorland closes the loop, in both directions: a brand can reach a creator with request_creator_connection, and a creator can pitch a brand with request_brand_connection. A polite matchmaker carries the message, reads the reply, and brokers the introduction, all without handing either side’s contact details over before they agree to talk.
That last part is the whole design. Outreach is double opt-in by construction: the requester never sees the recipient’s address until they opt in. You reach the other side respectfully through Creatorland’s matchmaker; they decide whether to open the door.
How double opt-in works
Both directions ride the same rail. The requester’s side is always visible to the recipient, so they can see exactly who is reaching them before they decide. The recipient’s identity and contact stay private until they say yes, and only then does the matchmaker open a direct introduction. The mechanics below are written for a brand reaching a creator; a creator pitching a brand works the same way, in reverse.
A brand reaching a creator
You request a connection
Your agent calls request_creator_connection with the creator and an opportunity: the campaign type, comp, budget band, timeline, and an optional note in your own words. It costs 10 credits per creator, charged once for everything that follows. You get back a reference to track it, and you never get the creator’s address.
The matchmaker reaches out, two front doors
Creatorland’s matchmaker sends a short email from matchmaker@creatorland.com introducing your opportunity, and (on by default) fires an in-platform connection request. That gives the creator two ways to say yes: accept the in-app request, or simply reply to the email. Either one counts as consent.
A polite, self-halting sequence
If there is no reply, the matchmaker follows up on Day 3 and Day 7, three touches in total, and then stops. The sequence auto-halts the instant the creator replies, accepts, or declines. No reply by the end of the window simply closes the loop. A creator can opt out at any point, and that is honored before any further send.
On a yes, the matchmaker brokers the intro
When the creator agrees, the matchmaker opens a joint introduction: a new thread with you and the creator both on it, or a connected in-app chat. Members are introduced directly; creators not yet on Creatorland get a one-minute path to claim their profile on the way in. This is the first and only moment the creator’s contact reaches you, and only because they chose it.
A creator pitching a brand
Pitch brands without hunting for emails. Tell us who you want to work with; we send your pitch from matchmaker@creatorland.com. The brand contact sees your pitch and your profile — you never see their email address. If they opt in, we connect you directly. If they don’t, nothing about them is shared with you.
Your agent calls request_brand_connection with the brand and your pitch. Queuing a pitch is free; the 10 credits are charged only when the pitch actually sends. Every pitch request gets the same acknowledgement, so a response never reveals whether we have a contact for that brand, and a creator’s first pitch is held for review before anything sends.
What’s exposed, and when
The exposure is deliberately asymmetric. The requester’s profile link always goes out, so the recipient can see exactly who is reaching them before they decide. The recipient’s identity and contact stay private until they say yes. The status tools reflect the same floor: they return a simple status, one of in_progress, interested, connected, or closed, so you always know where an outreach stands without ever seeing a contact detail.
Opting out
Every outreach carries a working opt-out, both per-counterparty (“not interested in this one”) and global (“pause all outreach”). Opt-outs are checked before every send and honored immediately, so anyone who steps back is never contacted again through this channel. Reaching people respectfully is the point; it is what keeps the door worth knocking on.
What it costs
Outreach is Pro-only (the creator_connections entitlement). On a plan without it, the tool answers with a note on how to upgrade rather than an error. A brand reaching a creator is 10 credits, once, covering the full Day 0, 3, and 7 sequence, the reply monitoring, and the intro. A creator pitching a brand is free to queue, and the 10 credits are charged only when the pitch sends. Tracking an outreach with the status tools is always free. See the credits page for the full price index, or the tools reference for the exact tool contracts.